Going into this morning’s earnings report, analysts had been expecting to see Apollo Group report earnings of $0.69 for its fiscal second quarter. Adjusted earnings were higher than estimates at $0.84 per share, but actual results showed a loss of $0.45 per share.

The primary reason why the company had such a big loss was due to a drop in new student enrollments.

Apollo is the parent company for Pheonix University, and it is working hard to attract new students to its program. In order to attract new students, the company has been allowing students to try out their programs for free before deciding if they want to join the program full time.

In addition to allowing students a trial period, Apollo is also investing heavily into marketing itself which is also weighing on the company’s bottom line. The amount that Apollo pays to put a new student into its program has doubled over the past year to $3,200 .

Looking ahead to its full year 2011 results, Apollo now expects to see net revenue in a range of $4.65 billion to $4.75 billion. Analysts have previous forecast full year revenues of $4.69 billion.

The stock is trading down 10.2% in premarket trading.

Here are a couple of the stocks that traded up to new highs today:

• Motorola (MOT) currently up 1.4% and hit new 52 week high of $9.05, currently trading at $9.01.
• Qualcomm (QCOM) currently up 1.0% to $49.94 and hit 52 week high of $49.98.
• Procter & Gamble (PG) hit a new 52 week high of $65.38 and is currently trading down 0.4% to $64.70.

• Microsoft (MSFT) : Microsoft was upgraded today by EVA Dimensions, LLC to Buy from Overweight. MSFT stock closed the trading session at $29.85, down 0.9%.
• Baker Hughes Inc. (BHI) : Baker Hughes was upgraded by Citigroup to Hold from Sell. BHI stock finished the trading session down 1.3% at $47.32.
• Electronic Arts (ERTS) : Electronic Arts received a broker upgrade today from Piper Jaffray which boosted its rating on the stock to Neutral from Underweight. The stock closed the day at $19.30, up 1.2%.

Shares of Caterpillar are up 4.5% on the day to $71.91, up $3.13 following better than expected results this morning before the market opened.

Analysts were forecasting $0.39 per share, and the company easily outpaced those estimates with a reported $0.50 per share.

Revenues were a bit shy of analyst estimates, but the stock is surging after it raised its forecast for full year 2010 to $2.50 to $3.25 a share, up from its previous forecast of $2.50 per share.

S&P boosted its price target on the stock to $80 a share, and maintained its Buy rating on the company.

The company noted that the global economy is definitely improving, and as a result construction has been rebounding. This helped pushed the overall market higher today, with the DOW up over 25 points in afternoon trading.

As we noted in our Google earnings preview, analysts had forecast earnings of $6.60 for the quarter. Google outpaced analyst earnings by posting earnings of $6.76 a share.

Despite posting better than expected earnings figures, the stock traded down nearly 5% in after hours trading as investors reacted negatively to the company’s rising costs.

Total costs and expenses rose to $4.3 billion from $3.6 billion during the same period last year. Most of the increase in expenses came from hiring close to 800 new employees during the quarter.

Visit bloggingstocks for a more in depth analysis of Google’s first quarter results.

With hopes building that the economic recovery is on solid footing, Wall Street will be looking for Pier 1 earnings as an indicator of just how much money people are putting back into their homes.

For the quarter, analysts have forecast Pier 1 to report earnings of $0.31 per share. During the same period last year the company had a loss of $0.33 per share.

Gold prices have moved up $9.50 an ounce today to $1,114.0o an ounce. As the recession has hit the dollar hard, gold prices have been steadily moving higher, and it looks to close out the first quarter with its sixth consecutive quarterly gain.

The dollar has been pretty weak, and continued to move lower today on news that the economy shed more jobs during March that analysts had forecast.

The 6 quarter streak for rising gold prices is the longest gold rally since 1979.

Ford Motor (NYSE: F) hit a new 52 week high today of 9.14 before afternoon profit taking came in and pushed shares lower. The stock has been very strong lately, and recently was considered to be the stock of the year from the writers of CrossingWallStreet. Shares finished the day down slightly at $8.94, down 0.45%.

Technology giant Microsoft (NASDAQ: MSFT) also rose to a new 52 week high today. Shares of the company hit a day today of $30.14. Shares of MSFT finished today trading session up 0.4% to $30.11, just three pennies off its new 52 week high.

Gold prices continue to rise, and Yamaha Gold (NYSE: AUY) has been benefiting from the recent gold rush, setting a new 52 week high earlier in the session at 13.49. After hitting another new high today, the profit takers came in and sold the stock off a bit, which ended the day slightly lower at $13.15, down 0.23%. Gold prices rose as high as 1146.5 but closed down 70 cents to 1,140.5.

What are your favorite stocks right now? Which stocks do you see rising to new highs in the near future?

1. Gamestop (NYSE: GME): The video game retailer is due to report its third quarter numbers tomorrow morning before the opening bell. Analysts are expecting the company to show earnings of 30 cents per share. For the same period last year, the company had earnings of 34 cents per share. The stock is trading up 0.6% on the day.

2. Sears Holding (NASDAQ: SHLD): The retailer is going to be reporting its third quarter numbers tomorrow, and analysts are expecting to see a loss of $1.09. For the same period last year the company had a loss of 90 cents a share. The stock is trading down 1.2% on the day. The company will be reporting its numbers before the market opens.

3. Gap Inc. (NYSE: GPS): The clothing retailer is going to be reporting its third quarter results tomorrow, and Wall Street is looking to see the company show 44 cents per share. For the same period last year the Gap had earnings of 35 cents per share. The stock is trading down 0.8% in today’s market.

A big day for retailers, and will give us a better view of just how strong the current recovery actually is.

Going into this afternoon’s earnings report, analysts had been expecting the company to post earnings of 41 cents per share. The company’s actual earnings came in higher, with a reported 47 cents per share.

For the same period last year the company had 40 cents in earnings.

Late day traders are pushing shares up 3% in after hours trading.