Here are a couple of the stocks that traded up to new highs today:

• Motorola (MOT) currently up 1.4% and hit new 52 week high of $9.05, currently trading at $9.01.
• Qualcomm (QCOM) currently up 1.0% to $49.94 and hit 52 week high of $49.98.
• Procter & Gamble (PG) hit a new 52 week high of $65.38 and is currently trading down 0.4% to $64.70.

• Microsoft (MSFT) : Tech giant Microsoft set a new 52 week high today, trading up to $31.58 before closing the trading session down 1.4% on the day to $30.96, down $0.43. The company posted better than expected fiscal Q3 earnings last night following the market close.
• Apple Computer (AAPL) : Apple continues to trade strongly following better than expected earnings earlier this week. The stock hit a new all time high today of $272.18. The stock finished out the session up 1.6% to $270.83, up $4.36.
• Home Depot (HD) : Home improvement giant Home Depot set a new 52 week high today. The stock traded as high as $36.44 and closed the session just under its daily high at $36.39, up $0.67 or 1.9%. Home Depot will not be reporting its earnings until mid May.
• American Express (AXP) : Financial giant American Express set a new 52 week high today of $49.19. The stock closed the day up 2.7% at $48.05, up $1.28. The company posted better than expected earnings Thursday night, reporting $0.73 per share, verses analyst estimates for $0.63.

Going into this mornings earnings report, analysts were forecasting $0.15 per share, verses $0.05 during the same period last year.

Actual earnings came in well above estimates, at $0.18 per share excluding special items.

Revenues were up by 33% during the quarter to $4.7 billion. Analysts had forecast revenues of $4.79 billion.

Looking ahead Xerox stated that it expects to earn 20 to 22 cents for its second quarter, above Wall Street estimates of $0.18.

The stock is trading up 10.2% today to $11.52, up $1.07.

• Yahoo (YHOO) : Yahoo was upgraded this morning by EVA Dimensions, LLC to Hold from Underweight. The stock is trading up 0.7% following the upgrade to $17.58, up $0.13
• J. Crew Group, Inc. (JCG) : The stock was upgraded today by EVA Dimensions, LLC today to Overweight from Hold. The stock is trading up 2.0% to $47.83, up $0.96.
• McDonald’s Corp. (MCD) : McDonald’s was upgraded today by Credit Suisse to Outperform from Neutral. The stock is trading up 0.4% on the day to $70.62, up $0.26.

• Exxon Mobil (XOM) : Exxon was upgraded by Raymond James today to Outperform from Market Perform
• Dell Computer (DELL) : Dell was upgraded by Robert W. Baird & Co. to Outperform from Neutral
• Kroger (KR) : Kroger was upgraded by EVA Dimensions, LLC today to Buy from Overweight

Ford Motor (NYSE: F) hit a new 52 week high today of 9.14 before afternoon profit taking came in and pushed shares lower. The stock has been very strong lately, and recently was considered to be the stock of the year from the writers of CrossingWallStreet. Shares finished the day down slightly at $8.94, down 0.45%.

Technology giant Microsoft (NASDAQ: MSFT) also rose to a new 52 week high today. Shares of the company hit a day today of $30.14. Shares of MSFT finished today trading session up 0.4% to $30.11, just three pennies off its new 52 week high.

Gold prices continue to rise, and Yamaha Gold (NYSE: AUY) has been benefiting from the recent gold rush, setting a new 52 week high earlier in the session at 13.49. After hitting another new high today, the profit takers came in and sold the stock off a bit, which ended the day slightly lower at $13.15, down 0.23%. Gold prices rose as high as 1146.5 but closed down 70 cents to 1,140.5.

What are your favorite stocks right now? Which stocks do you see rising to new highs in the near future?

1. Gamestop (NYSE: GME): The video game retailer is due to report its third quarter numbers tomorrow morning before the opening bell. Analysts are expecting the company to show earnings of 30 cents per share. For the same period last year, the company had earnings of 34 cents per share. The stock is trading up 0.6% on the day.

2. Sears Holding (NASDAQ: SHLD): The retailer is going to be reporting its third quarter numbers tomorrow, and analysts are expecting to see a loss of $1.09. For the same period last year the company had a loss of 90 cents a share. The stock is trading down 1.2% on the day. The company will be reporting its numbers before the market opens.

3. Gap Inc. (NYSE: GPS): The clothing retailer is going to be reporting its third quarter results tomorrow, and Wall Street is looking to see the company show 44 cents per share. For the same period last year the Gap had earnings of 35 cents per share. The stock is trading down 0.8% in today’s market.

A big day for retailers, and will give us a better view of just how strong the current recovery actually is.

The DOW closed the day up 0.7%, NASDAQ up 0.8% and the S&P rose 0.5%.

Walt Disney (NYSE: DIS) reported fiscal fourth quarter earnings last night following the market close, and easily outpaced analyst estimates. Analysts had been expecting to see the company report 41 cents per share, but the actual report was much higher at 46 cents per share.

Retailer J.C. Penny (NYSE: JCP) reported third quarter earnings this morning that fell a penny short of analyst estimates, but fell in the upper range of the company’s earlier earnings forecast.

DIS stock traded up 4.8% on the day, while JCP gained 6.2% on the day.

According to the Commerce Department this morning, September sales of new homes dropped by 3.6%. September’s annual rate was 402,000 units, which was below the expected 440,000 annual units.

The average price for a new home was also lower, falling 9.1 percent on a year-over-year basis to $204,800. On the bright side, that is up 2.5 percent from August.

The housing market has been rebounding a bit lately, but things could turn around quickly should the current $8,000 tax incentive expire at the end of next month. It has been given credit for helping boost sales, but analysts are worried what will happen if Congress does not extend the program.

Amazon (NASDAQ: AMZN) rose to a new 52 week high today of $125.68 and ended the session up 5.2% to 124.6399. The company is still riding high on last week’s solid earnings report. The company was expected to show earnings of 33 cents per share, but came in with a reported 45 cents.

RadioShack (NYSE: RSH) soared after posting strong third quarter earnings this morning. The stock finished the day up 15.9% on solid third quarter earnings, during which it earned 30 cents per share.

Morgan Stanley (NYSE: MS) ended the day in the red, but traded up to a new 52 week high earlier in the session of $35.78. The stock closed the day down 0.5% at $34.80.

TJX Companies (NYSE: TJX) started the week off strong, rising to a new 52 week high today of $40.64. The stock is moving higher following a report from Barron’s last week which estimated the stock could easily see another 15% price jump.