As we noted in our Google earnings preview, analysts had forecast earnings of $6.60 for the quarter. Google outpaced analyst earnings by posting earnings of $6.76 a share.

Despite posting better than expected earnings figures, the stock traded down nearly 5% in after hours trading as investors reacted negatively to the company’s rising costs.

Total costs and expenses rose to $4.3 billion from $3.6 billion during the same period last year. Most of the increase in expenses came from hiring close to 800 new employees during the quarter.

Visit bloggingstocks for a more in depth analysis of Google’s first quarter results.

Ford Motor (NYSE: F) hit a new 52 week high today of 9.14 before afternoon profit taking came in and pushed shares lower. The stock has been very strong lately, and recently was considered to be the stock of the year from the writers of CrossingWallStreet. Shares finished the day down slightly at $8.94, down 0.45%.

Technology giant Microsoft (NASDAQ: MSFT) also rose to a new 52 week high today. Shares of the company hit a day today of $30.14. Shares of MSFT finished today trading session up 0.4% to $30.11, just three pennies off its new 52 week high.

Gold prices continue to rise, and Yamaha Gold (NYSE: AUY) has been benefiting from the recent gold rush, setting a new 52 week high earlier in the session at 13.49. After hitting another new high today, the profit takers came in and sold the stock off a bit, which ended the day slightly lower at $13.15, down 0.23%. Gold prices rose as high as 1146.5 but closed down 70 cents to 1,140.5.

What are your favorite stocks right now? Which stocks do you see rising to new highs in the near future?

1. Gamestop (NYSE: GME): The video game retailer is due to report its third quarter numbers tomorrow morning before the opening bell. Analysts are expecting the company to show earnings of 30 cents per share. For the same period last year, the company had earnings of 34 cents per share. The stock is trading up 0.6% on the day.

2. Sears Holding (NASDAQ: SHLD): The retailer is going to be reporting its third quarter numbers tomorrow, and analysts are expecting to see a loss of $1.09. For the same period last year the company had a loss of 90 cents a share. The stock is trading down 1.2% on the day. The company will be reporting its numbers before the market opens.

3. Gap Inc. (NYSE: GPS): The clothing retailer is going to be reporting its third quarter results tomorrow, and Wall Street is looking to see the company show 44 cents per share. For the same period last year the Gap had earnings of 35 cents per share. The stock is trading down 0.8% in today’s market.

A big day for retailers, and will give us a better view of just how strong the current recovery actually is.

The first time that the DOW rose above the 10,000 mark was all the way back in 1999, and at that time investors celebrated, and drank champagne, but this time it was not so much a reason to celebrate as a reason to relax a bit, as Wall Street continues to claw its way back from the lows set in March of this year.

It has been an impressive run for the DOW, which is now up 53% from the lows it set earlier this year. The market had a good day on the back of strong earnings from Intel Corp. (NYSE: INTC) and JP Morgan (NYSE: JPM).

A few stocks that hit new 52 week highs today include:

• Intel Corp (NYSE: INTC): The company hit a high of $21.27 and closed the day up 1.6% at $20.83. The company reported 33 cents per share, which was higher than the 28 cents that analysts had been expecting to see.
• JP Morgan (NYSE: JPM): JP Morgan hit a high of $47.47 on the day, and closed the session up 3.3% to $47.16, up $1.50. The company reported earnings of 82 cents per share for its third quarter, above analyst estimates for 52 cents a share.
• EMC Corp. (NYSE: EMC): EMC set a new 52 week high today after the stock was upgraded this morning by Thomas Weisel to Overweight from Market Weight, and the broker raised its price target on the stock to $24 from $15. The stock hit a new high of $18.33 and closed today’s trading up 1.3% to $18.16, up $0.24.

Other big names hitting new highs today were Cisco Systems (NASDAQ: CSCO), Wyeth (NYSE: WYE), Merck (NYSE: MRK), and Goldman Sachs (NYSE: GS).