Going into this morning earnings report, analysts had been expecting to see Procter & Gamble report earnings of $0.97 per share. Actual quarterly earnings came in a penny under analyst forecasts at $0.96 per share.

In addition to posting slightly lower than expected Q3 earnings, Procter & Gamble also lowered its full year forecast as the company continues to deal with rising costs.

Run up costs in materials and fuel is forcing the company to raise its prices on several of its biggest name products including Pampers, Gillete Razors, Charmin toilet tissue, as well as Duracell batteries. Certain parts of the country will see the price increases in effect by July.

Sales were in-line with analyst estimates at $20.2 billion during the quarter.

Full the full year, the company cut its top end estimate by 5 cents to a range of $3.91 to $3.96 per share.

The stock has been severely lagging against of the overall Dow Jones average which is up around 15% over the past year. During the same period PG stock is up just 1%.

The stock initially fell following this morning’s report, but have since rebounded a bit and is currently trading up 0.4% to $64.29.

Here are a couple of the stocks that traded up to new highs today:

• Motorola (MOT) currently up 1.4% and hit new 52 week high of $9.05, currently trading at $9.01.
• Qualcomm (QCOM) currently up 1.0% to $49.94 and hit 52 week high of $49.98.
• Procter & Gamble (PG) hit a new 52 week high of $65.38 and is currently trading down 0.4% to $64.70.

Here are a few of the names that will be reporting tomorrow:

• Bristol Myers Squibb (BMY) : Bristol Myers will be reporting its first quarter results tomorrow. The company is expected to report earnings of $0.51 per share, verses $0.41 during the same period last year. The stock closed the day up 0.5% to $24.34 and will report earnings before the market opens.
• Exxon Mobil (XOM) : Exxon will be reporting its first quarter results tomorrow. The company is expected to report $1.41 per share, compared to $0.92 during the same period last year. It will announce its results before the market opens. Exxon stock traded up 1.35% today to $69.19.
• Procter & Gamble (PG) : Procter & Gamble will be reporting its fiscal third quarter results tomorrow. The company is expected to report earnings of $0.82 per share, compared to $0.84 during the same period last year. The stock finished the day up 0.87% to $63.17 and will announce its quarterly results before the market opens.

• Exxon Mobil (XOM) : Exxon was upgraded by Raymond James today to Outperform from Market Perform
• Dell Computer (DELL) : Dell was upgraded by Robert W. Baird & Co. to Outperform from Neutral
• Kroger (KR) : Kroger was upgraded by EVA Dimensions, LLC today to Buy from Overweight

Ford Motor (NYSE: F) hit a new 52 week high today of 9.14 before afternoon profit taking came in and pushed shares lower. The stock has been very strong lately, and recently was considered to be the stock of the year from the writers of CrossingWallStreet. Shares finished the day down slightly at $8.94, down 0.45%.

Technology giant Microsoft (NASDAQ: MSFT) also rose to a new 52 week high today. Shares of the company hit a day today of $30.14. Shares of MSFT finished today trading session up 0.4% to $30.11, just three pennies off its new 52 week high.

Gold prices continue to rise, and Yamaha Gold (NYSE: AUY) has been benefiting from the recent gold rush, setting a new 52 week high earlier in the session at 13.49. After hitting another new high today, the profit takers came in and sold the stock off a bit, which ended the day slightly lower at $13.15, down 0.23%. Gold prices rose as high as 1146.5 but closed down 70 cents to 1,140.5.

What are your favorite stocks right now? Which stocks do you see rising to new highs in the near future?

The DOW closed the day up 0.7%, NASDAQ up 0.8% and the S&P rose 0.5%.

Walt Disney (NYSE: DIS) reported fiscal fourth quarter earnings last night following the market close, and easily outpaced analyst estimates. Analysts had been expecting to see the company report 41 cents per share, but the actual report was much higher at 46 cents per share.

Retailer J.C. Penny (NYSE: JCP) reported third quarter earnings this morning that fell a penny short of analyst estimates, but fell in the upper range of the company’s earlier earnings forecast.

DIS stock traded up 4.8% on the day, while JCP gained 6.2% on the day.